Today's fashion landscape is incredibly difficult to navigate, and finding your place within it even harder. Inherently cyclical as everything in life is, trends are no exception, and your closet can become less of a vestige of self-expression and more a disorientating merry-go-round.
The clothes we wear, more visibly so than almost any other art form as they are so much more accessible, are an indicator of the widespread cultural and social zeitgeist of an era. The way that the height of heels rise and fall simultaneously with the economy, the popularization of women's pants as a political movement, these things all indicate a reflection of the state of the world and our social reactions to it. This ideology, a consciousness of the meaning behind the clothes that we wear and the importance of the intention behind them, has always been one we have embraced. The concept that clothing can still represent a persons personality, quality, and style is a message we strive to portray with every collection put out, as well as the hope that every garment bought from Affection BLVD is another step towards intentional buying, slow consumption, and a genuine love or the things we choose to put on our bodies.
The Heartstring Collection is an embodiment of our brand values, each item symbolizing something personal we've created, something heartfelt and affectionate we hope to bring to the table. |
